Founded in 2012, RepRapper Tech is a global 3D printing filament manufacturer and e-tailer that offers a complete choice of filament including ABS, PLA, HIPS/PC, POM, Nylon, Wood and Flexible materials. To better stand out in what is becoming an ever more competitive arena, the company has developed a very interesting business model which, as reported on RepRap Wiki, is further supported through a donation of 5000 filament spools to schools and non profit organizations.
As far as marketing activities go, that is about as good as it gets, since it will help schools face the cost of implementing 3D printing in their teaching and will serve to ideally communicate RepRap Tech’s unique “Discount Day” business model. From Monday to Sunday the company offers special discounts for different areas of 3D printing use. For example Monday is School day, which means that any active school student can buy filament at a 20% discounted price, while a timer counts the hours, minutes and seconds until the next promotion, for example Engineer or Architect day.
RepRapper, which sells its products through a number of strategically named websites (http://www.repraper.com, http://www.reprap-walmart.com and http://www.reprappertech.com) has a flexible business model and also offers OEM and ODM production for the larger distribution orders. Its goal is to accelerate the rate of evolution and adoption of 3D printing technologies further supported by a ‘Rewards & Recognition’ program for its most loyal customers.
For each dollar spent, RepRapper Tech’s customers receive one award point. Each 100 points awarded equal out to $1 to be spent on the e-commerce website. Consumers are also assigned 100 award points for each useful suggestion submitted, while one positive post advertising RepRapper’s products is rewarded with 500 points and one recommendation gives 100 points to the recommender and 50 points to the recommended.
