Brilliance.com — one of the leading, largest and longest running eCommerce websites for the sale of diamonds, engagement rings and jewellery — is opening up to 3D printing in a whole new way. 3D printing already plays a huge role in the jewellery and precious metal manufacturing industry, but its application in the jewellery users arena is still limited.
Brilliance.com wants to use 3D printing as an added value service to its customers by letting them try out printed versions of the final rings, before purchasing them.
Shai Barel, form Brilliance.com, told us that customer response has been excellent. The service was modelled to cater to many people’s need to save both time and money by shopping online while getting the in-store experience and sizing service.
Customers who have access to 3D printers will be able to download the ring files that will assist with deciding on what shape, size and carat diamond to purchase. If they do not yet have a 3D printer, US customers can ask to receive the 3D printed models for free. Ultimately Brilliance.com will have STL files available for free for all of the stock items on their website.
While this is an absolute first as far as commercial 3D printing applications go, the implementation of additive manufacturing in the jewellery manufacturing industry is a well established practice and using the digital models to offer customers an added value service seems like a logical sequential step. Brilliance.com had it first and its success may mean many more will follow suit.
