Although it is clear that 3D printing has a much broader application base than digital 2D printing, it is undeniable that its evolution is, in many ways, an evolution of 2D printing, not just from a technological point of view but also for market dynamics. The transition is not smooth or easy, as 3D printing involves many different skills, but it is happening and London’s digital print service KallKwik Fleet Street’s introduction of 3D printing services is the latest demonstrations of it.
KallKwik is a high level digital printing service, located in the very central London location of 14 Fleet Street, and has been established for over twenty years, offering the latest digital printing and graphic design capabilities to professionals in many different fields.
The team’s experience in preparing 2D project presentations and designs helped them come to the realization that 3D printing a product can help to demonstrate them – and understand them – more clearly. KallKwik is thus now launching a 3D printing service solution aimed at architects, marketing and education operators to give them the possibility to test an actual 3D product before displaying it as a design project or even take it into production and use it as an end product.
Leveraging their market experience, a digital 2D printing service can easily apply and offer 3D printing services for a wide range of products that may interest its current customer base: these include personalized point of sale materials, 3D sign perspectives for a reception or office area, and company specific items to use for events and exhibitions.
UK based Modla has given many examples of professionally 3D printed products aimed at branding events (such as this Nike Sneakerboots launch), now the time has come to widen and – to use a term dear to the entire 3D printing industry – further democratize this possibility to more companies and professionals.
KallKwik will begin offering the new service through an Ultimaker 2, one of the most reliable and precise desktop 3D printers on the market, and will focus mainly on architectural projects, emphasizing the possibility for architects to affordably show their potential clients a miniature version of how their plans would look when constructed. That extra dimension is sure to give the project an entirely new perspective.
