Since shoppers have abandoned the shopping malls their forefathers built in favour of online retail, Michigan Avenue has become a barren wasteland during the holidays (I’m assuming). To bring consumers back into the physical world will require something fresh. This holiday season, New Yorkers will be privy to a new kind of shopping experience and it involves everybody’s favorite F-word: fashion.
Factory Floor is a pop up mall of 22,000 sq. feet that will sell accessories, jewellery and clothing from independent New York designers, in an implicit attempt to make shopping in the real world fun again. Among these designers is Sylvia Heisel, who has partnered with the New Hobbyist (3D designer Chris Krueger), to make 3D printed iPhone cases. Emblazoned with monograms, these cases give the impression of graffiti street art that may make people think that 3D printing is both fashionable and cool. Sylvia will also be putting on a 3D printing demonstration at Factory Floor to show patrons how the technology can be incorporated into fashion design.
Put on by Made In NYC, Industry City, Con Edison and Citi Foundation, the pop-up market will be open for two weekends starting November 23, hosted at Industry City, 241 37th Street, in Sunset Park, Brooklyn.
Personally, I don’t think there’s anything you can do to make shopping cool again, but, if you’re going to invoke 3D printing to try to do it, I would think that you could go for something a little more unique than iPhone cases. But that’s fashion for you, something that I know very little about. For example this year I thought the hip thing would be to wear men’s sock garters on your arms. Boy, was I wrong! The garters looked nifty and all, but I could hardly handle anything with those socks on my hands!
Source: PR Web
