There has been a lot of hubbub about 3D printed footwear, with everyone from Nike to New Balance exploring the technology. As far as I can tell, however, these firms are still piloting the idea of 3D printed shoes and we’ve yet to see the trend to slip onto the feet of ordinary consumers. This holds true today as the latest brand to jump into the printed footwear race, Under Armour, launches its own limited production 3D printed shoe line.
The Baltimore athletic wear manufacturer has just announced its first 3D printed performance training shoe, the UA Architech. Designed using Autodesk Within software, at Under Armour’s Innovation Lab, the shoe features an SLS 3D printed midsole that utilizes generative design for a strong, yet cushioned heel, necessary for strength training. The UA Architech also includes a flow-molded auxetic upper for support and flexibility and “Charged Cushioning” within the shoe is meant for greater comfort.
On March 18, the UA Architech will be available for purchase, but, if you’d like to get your feet on them, you’ll have to act fast. The company will only be selling 96 pairs at $300 each. If you want to see just how well these shoes will stand up under the pressure of their 96 owners, check out Gizmodo’s barrage of product testing. Those 3D printed heels really do look strong.