Beck’s invited 6 artist to design the labels for their 2013 edition bottles as a part of their “Live Beyond Labels” project. Marc Ecko, an American fashion designer, entrepreneur, investor, artist, and philanthropist, went to a different direction while designing the beer bottle label. He used shapeways 3D Printer to make a 3D model first, and used that as reference for the actual 2d label. View the video below to see the process:
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