Looking to make a unique mark in display, Bogner fashion turned to Creative Director Katharina Kemmler and 3D printing. It is a new age and 3D printing has become a factor in presentation thanks to its myriad possibilities. A simple display design marks an example of a growing trend of burgeoning uses for 3D printing as experts predict 2014 to be the year when the technology “really” takes off — as opposed to when they said it and 2013, 2012….
Regardless of when, what is undeniable is the traction that 3D printing is garnering across every facet of commerce. One such example comes from the German fashion brand Bogner, which will utilize 3D prints to showcase its Fire+Ice anniversary collection at trade shows and in retail outlets.
Rather than presenting the 14 sweatshirt prints in a conventional way with mannequins, Bogner decided to produce 3D printed miniature models to achieve a more engaging display. Each model is presented in a custom made cabinet and small electronic motors rotate the pieces allowing customers to look at them from each side.
The installation was developed by creative agency Kemmler in cooperation with installation artist Dirk Bonn.
Creative Director Katharina Kemmler commented on the project: ‘Unlike many other current applications of 3D printing, this solution isn’t just using the technology for the sake of it. 3D printing offered us a scalable and cost-effective way to showcase the multiple prints of the collection in a spectacular and fun way.’
The installation was shown at the sports fair ISPO in Munich from the 26th to the 29th of January and in the summer it will be demonstring the collection at selected retailers.
The use of 3D prints allows a platform to prominently showcase the 14 prints in a small space and add a playful and artistic layer to the journey through the collection.
Installation artist Dirk Bonn explains the approach: ‘It was important to present the prints as pieces of art rather than T-Shirts and hoodies. With the 3D technique we can turn the prints into printed pieces.’
