Wouldn’t it be nice to have your favorite painting hanging in your home? Océ – A Canon Company , Arius Technology, and Larson-Juhl, the world’s largest framer and conservation business, have teamed up to make the reproduction of fine art much more accurate through the use of 3D scanning and 3D printing. Together, the companies plan “to reproduce and distribute fine art painting reproductions using advanced 3D laser scanning and elevated color printing techniques capable of accurately reproducing the texture and relief of the artist’s original brushstrokes.”
Océ, Arius Technology and Larson-Juhl are launching their new Verus Art program at the American Alliance of Museums (AAM) Expo in Atlanta, where the Larson-Juhl booth will display a 3D laser scanned and printed painting by Texas-based artist Amanda Dunbar, who became a highly successful artist as a teenager. The painting (featured above) is called “Echoes of Giverny”.
Paul Noble, VP, Business Development at Larson-Juhl said that they chose this location for their launch because “it is the ideal venue to engage and educate the museum community on the opportunity this represents to their organizations.” He continues, “it was the perfect opportunity to showcase the respective capabilities of Arius in 3D laser scanning, Océ in elevated color printing, and Larson-Juhl in fine art framing.”
Verus Art offers a complete package of “in-museum” scans, printing, framing, marketing and distribution of the reproduced paintings. The goal is to split most of the work between the partners, making the whole process as simple as possible for museums to take on board. The museum will receive royalties on all 3D printed copies Verus Art sells, and they will retain digital rights for preservation. Museums will also receive a certain number of reproductions for fund raising events and educational programs.
But the real target is art enthusiasts everywhere. “Our vision is to take consumer engagement and emotions to an unprecedented level when viewing a work of art that is recreated as the artist truly intended,” said Drew Van Pelt, CEO, Larson-Juhl. He continued, “I believe we have assembled a strong team with Océ and Arius. The partnership has been successful in developing not only a truly unique product line, but has maintained a balance between economic and artistic interests. The royalties will enable museums the opportunity to further invest in the acquisition, conservation and education programs on art and heritage, from which we all benefit.”
How much do the 3D reproductions cost? Between $1,000 and $8,000. It all depends on what painting it is and how many reproductions you order. If you are excited to surround yourself with 3D scanned and printed reproductions of your favorite paintings that capture all the fine details of the original brushstrokes and texture, then stay tuned and check out Verus Art’s website for future details.