Multinational IT company HP (NYSE:HPQ), headquartered in California’s Silicon Valley, has announced four new launches focused on scaling the adoption of Multi Jet Fusion 3D printing technology around the globe. The releases feed into the company’s strategy to unlock the market, including the introduction of a Global Reseller Program and expansion of its Open Materials Ecosystem.

HP Business strategy covering 6 key categories: product capabilities, material price, material selection, design for additive, new supply chain and standards and regulation. Image via HP Inc.

HP Business strategy covering 6 key categories: product capabilities, material price, material selection, design for additive, new supply chain and standards and regulation. Image via HP Inc.

Global Reseller Program 

This announcement marks the formal unveiling of HP’s Global Reseller Program that sees the company partnering with companies across North America and Europe. A total of 13 North American companies have been revealed so far, adding to 19 in Europe, and a further 3 classed as distributors.

The companies currently in HP's Global Reseller Program. Image via HP Inc.

The companies currently in HP’s Global Reseller Program. Image via HP Inc.

Multi Jet Fusion on demand

In addition to resellers, HP have announced partnerships with a number of 3D printing service bureaus and design firms to provide Multi Jet Fusion capabilities to a broad customer base.

The companies that will be providing HP 3D printing solutions include Minnesota’s Proto Labs, Shapeways and Materialise.

Centers for reference and experience 

To give hands-on experience, training and support to prospective customers HP are rolling out a series of Reference and Experience Centers. The initial centers will be based in 15 locations:

Allentown, PA; Atlanta, GA; Carlsbad, CA; Corvallis, OR; Livonia, MI; Louisville, KY; Manchester, CT; Milpitas, CA; Palo Alto, CA; San Diego, CA; and Vancouver, WA in the United States; and Raon-l’Etape, France; Leonberg, Germany; Eindoven, The Netherlands; Barcelona, Spain; and Birmingham: UK.

A map of Reference and Experience Centers across North America and Europe. Image via HP Inc.

A map of Reference and Experience Centers across North America and Europe. Image via HP Inc.

New Open Materials partnership

Finally, HP have announced that chemical and consumer goods company Henkel (ETR:HEN3) have joined the materials development Open Platform, alongside other materials developers such as Arkema, BASF, Evonik, and Lehmann & Voss.

With the specially developed Material Development Kit, Henekel will work with HP to open up the materials available for the Multi Jet Fusion method of 3D printing. The work will be performed at HP’s state-of-art Open Materials and Applications Lab in Corvallis, Oregon, previously visited by 3D Printing Industry EIC Michael Petch on the kit’s release. 

HP's David Erickson briefs visitors before entering the HP Open Materials Development Lab. Photo by Michael Petch.

HP’s David Erickson briefs visitors before entering the HP Open Materials Development Lab. Photo by Michael Petch.

Reinventing businesses “for the digital manufacturing revolution”

Speaking on the release Stephen Nigro, President of 3D Printing at HP Inc., comments,

Today we are expanding our solutions availability through new resellers and service bureau partners, opening new experiential facilities for customers and partners, and widening our open 3D printing materials ecosystem.

Adding that,

We are honored that industry-leading companies such as BMW, Jabil, Johnson & Johnson, Nike and dozens more are looking to the innovations and economics delivered by HP and our partners to help reinvent their businesses for the digital manufacturing revolution.

These announcements were delivered by HP at the RAPID + TCT conference in Pittsburgh, Pennsylvania. 3D Printing Industry are present at this year’s event and will be giving posting live updates as the news arrives.

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Featured image: HP voxel logo. Image via HP Inc.

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