XYZprinting has made no secret of its global goal to dominate the desktop 3D printer market. As a relative newcomer —founded in 2013 — the Taiwan-based 3D printer manufacturer has certainly made waves across the industry with its product line of da Vinci 3D printers that offer consumers a very attractive price:performance ratio from a sound and scaled-up production facility backed by global manufacturing leader New Kinpo Group. Today the aim of global domination by XYZprinting is taking a huge leap forward into one of the biggest regional markets as the company announces some far-reaching distribution agreements across the United States.
From today, the da Vinci 3D printer product range is available for purchase through four leading e-commerce and retail websites in the US, namely Amazon, Micro Center, Newegg.com and Studica. However, online outlets are not the only route XYZprinting is taking in the US, as the da Vinci printers will now also now be available in Micro Center stores – the first physical retail partner for XYZprinting in North America. Micro Center will stock da Vinci printers in its 25 retail locations across the US, all of which will feature live 3D printing demonstrations in-store.
“Micro Center is excited to let our customers bring their creative concepts to life with the XYZprintings’ approachable and affordable da Vinci 1.0 3D Printer,” said Kevin L. Jones, Micro Center vice president, merchandising. “XYZprinting’s reputation for supplying easy to use, affordable 3D printers is a perfect match with Micro Center’s reputation for providing the most satisfying shopping environment for the latest technology. Customers can purchase XYZprinting’s da Vinci 1.0 3D Printer from their nearest Micro Center and be printing 3D objects later that day.”
The company reports that subsequent to the da Vinci 1.0 3D printer entering the market earlier this year after its launch at CES, it quickly became the top selling 3D printer on Amazon. Sales have since exceeded the company’s forecasted sales five-fold. With a price point of $499 and no apparent production or delivery problems compared with some of its peers, it is easy to understand the da Vinci 1.0’s increasing market penetration. In February this year Oliver reviewed an early model of the da Vinci 1.0 for 3DPI, which was made available in Taiwan ahead of the rest of the world. His report was largely positive and backed up XYZprinting’s claims of a good user experience at an accessible price point.
With this expanding distribution model into the US XYZprinting is continuing to target both consumer and small businesses as well as the education market. With no assembly required, a smart design and unique safety features, the da Vinci 1.0 is certainly pitching well. And on the content side of things — for non-designers — XYZ is compiling an online gallery of printable 3D model designs, which currently numbers in excess of one thousand — all downloadable for free.
As the 1.0 label suggests, XYZprinting has more in the pipeline. Next up is, unsurprisingly, the 2.0, a dual-head (dual colour), 3D printer, which is currently available for pre-order at $649. It’s unlikely the company will stop there ….
