Office Depot, one of the more traditional companies pushing the 3D printing world into the minds and homes of the general public as Scott Dunham explained in his article last Friday haven’t limited their 3DP strategy to the brick & mortar. The latest expansion to the office managers’ bookmarked and favourited website includes two new machines, with 3DS’ 2nd gen Cube and CubeX now added to their portfolio. Both 3D printers are available – at least initially – exclusively online at their main site, though no sign of the more colour and size-friendly X-model was to be seen at the time of writing.
The company’s Senior VP of Copy and Print Depot, George Hill, has confidence that 3D printing will pick up on a large scale and thus sees the new 3DS printers to be a natural addition to their catalogue of all things office: “Office Depot is excited to offer innovative products and print solutions like the Cube and CubeX 3D printers that harness the power and versatility of the latest printing technology for our customers. We are already an established leader in 2D printing services and print product offerings. 3D printers are just the latest example of Office Depot’s commitment to providing new and pioneering products and solutions that customers need to start, run and grow their business.”
Even though every announcement ever made in the world of business is always exciting, groundbreaking and every other adjective-bearing, listed in the dictionary of PR-friendly words, this latest news from Office Depot really does show that even big traditional companies – especially the ones whose current business has at least some touching points with 3DP in some way – can not dismiss the tech and the potential it might have in their future operations. In today’s world, including the word innovation in its all conjugations in the company’s mission and vision overviews just isn’t enough, as showing off the progressiveness and future-orientation are justifiably required on a more concrete level. One way of doing this is of course through introduction of new – or at least still ‘fresh’ – tech. And what better way to accomplish that than by implementing 3DP – even thoroughly – in the revised company strategies and consumer/client offerings and portfolios.
Source: Daily Finance