Kobe Bryant Nike Ad Featuring a 3D Printer

We have shared some videos before showing 3D printers as product placements in different media, and the latest one comes from Nike’s new Kobe Bryant advert.

We know that Nike is using 3D printers to create prototypes of their shoes during the design process, yielding a significant time and cost advantage in doing so. Perhaps in few years we can see the full Kobe lineup of final products being 3D printed locally around the world.