3D Systems has just announced its latest 3D printed brand collaboration — with fashion brand NOOKA. Together the two companies will deliver a special edition 3D printed Zub 40 watch collection, exclusively on Cubify. As the holidays approach, the thought is that one of these rather snazzy looking watches — with interchangeable 3D printed watch straps — will make an ideal gift for the fashion-forward and tech enthusiast alike. The collection combines NOOKA’s original and timeless Zub 40 timepieces with the fashionable 3D printed bands, that will doubtless also provide a great conversation piece for all those office parties that are just around the corner. The NOOKA collection is available now on Cubify.
Matthew Waldman, Founder of NOOKA says of this partnership: “3D Systems creates products that inspire sustainable, customized manufacturing on-demand, and moreover, a new visual form language not possible via traditional production techniques. We are incredibly excited to collaborate with 3D Systems to bring our products further into the future with 3D printing.”
3D Systems are equally excited, according to Keith Ozar, Director of Marketing, Consumer Products for 3D Systems, who said: “We are excited to bring a fashion brand of NOOKA’s calibre onto Cubify and to empower consumers to customize with NOOKA. This partnership stylistically fuses fashion and 3D printing to deliver inspiring and personalized accessories.”
NOOKA is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of NOOKA is universal language, which guides the creation of products with enhanced functionality and a technoprogressive philosophy. NOOKA delivers the revolution in interface design to lifestyle—MINDSTYLE™—optimism, progress, our future. We believe the future should not look like the past.
“Until someone invents a time machine, the only place you’re guaranteed to visit IS the future – I want everyone to dress for the journey” – Matthew Waldma