Ultimaker rebrands and relocates headquarters to Utrecht

Dutch 3D printer manufacturer Ultimaker has announced the relocation of its Geldermalsen-based global headquarters to Utrecht, central to the Netherlands, as well as a company rebrand. 

“The strategic alliances we have formed over the last few years are boosting the adoption of 3D printing within the professional environment,” said Jos Burger, CEO of Ultimaker.

“Compelling business cases from global enterprises such as Ford, L’Oréal, Airbus, Volkswagen Autoeuropa, and Decathlon inspire others to embed desktop 3D printing in their professional workflow.”

“We selected this brand new building as our headquarters because it is easily accessible for our employees and will support our ongoing growth as we attract new talent to help professionals innovate every day with 3D printing.”

The new Ultimaker logo. Image via Ultimaker.
The new Ultimaker logo. Image via Ultimaker.

Ultimaker’s expansion and re-brand

Since its founding in 2011, Ultimaker has grown to employ 400 people, and has approximately 125,000 of its 3D printers in the field. According to the company, its award winning open source software Ultimaker Cura, has 500,000 unique users each month, up 100% in one year, and processes 1.4 million print jobs per week, a 200% increase in one year.

The company’s new headquarters will be located in Creative Valley, a workspace that encourages collaboration between its inhabitants, at Utrecht Central Station. In addition, it has revealed new corporate branding which, according to Burger is “designed with the fullest respect” for Ultimaker’s legacy “and aimed to further strengthen Ultimaker as a B2B brand.”

“Ultimaker evolved into a strong and reliable brand for professional use in such a short time and I am extremely proud of the entire team of internal and external stakeholders that helped us in this journey,” Burger adds. “We see [the new branding] as a signal to the market and customers that we serve that we are a professional company committed to accelerating the world’s transition to digital distribution and local manufacturing.”

The new stand alone Ultimaker logo. Image via Ultimaker.
The new stand alone Ultimaker logo. Image via Ultimaker.

The billion 3D printing industry

The Wohlers Report 2019 , in its 24th edition, has stated that revenue for the overall additive manufacturing market is expected to climb to $35.6 billion in 2024, up from $7 billion in 2018. Ultimaker has been expanding into the 3D printing industry to further its position as seen by its opening of a office new facility in Singapore, last year.

Following this, Benjamin Tan, Vice President Asia Pacific at Ultimaker, stated, “There is a greater understanding of additive manufacturing in Asia Pacific. And, as per Wohlers Report, AP is poised to take a 30% share of the global 3D printing space. We will leverage our business development efforts to target AP multinationals, and work closely with them to improve the supply chain.”

Furthermore, Ultimaker has a production facility in Zaltbommel and additional office spaces in Geldermalsen in the Netherlands.

Bank of 3D printers at the Volkswagen Autoeuropa Pilot Plant. Photo via Ultimaker
Bank of 3D printers at the Volkswagen Autoeuropa Pilot Plant. Photo via Ultimaker.

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Featured image shows the Creative Valley work space facility where Ultimaker will relocate to. Photo via Creative Valley/Ultimaker.