Art & Sculpture

Rolls Royce Black Badge campaign “Dares to be Different” with additive manufacturing

Anouk Wipprecht, a Dutch fashion designer, has incorporated 3D printing in the new Black Badge advertising campaign from leading car manufacturer Rolls-Royce

Featuring Viktoria Modesta, a Latvian performance artist, the campaign includes a custom prosthetic limb with a 3D printed and electroplated Rolls-Royce grille motifm and carbon fiber corset for Modesta, made in together with footwear designer Rem D. Koolhaas and director Jora Frantzis.

These pieces were designed to embody the luxury car manufacturer’s Black Badge brand – a bespoke range of motor cars fashioned after its client’s distinctive tastes. Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said:

“Black Badge began as an alter-ego of Rolls-Royce Motor Cars but has grown to define an attitude that exists among a new breed of entrepreneurs.”

“These remarkable people are confident, assertive and wilfully disruptive. They respond to the notion of reimagined rules. This film is a tribute to their philosophy and the ongoing success of this truly transformative expression of luxury.”

Black Badge “Dare to be Different”

Introduced in 2016, Rolls Royce’s Black Badge brand has represented those who “reject conformity and live on their own terms.” With its latest endeavor, “Dare to be Different” the company sought out a collective that could incorporate new technologies, including additive manufacturing, to showcase its innovative presence.

Wipprecht, an integral part of the collective, previously worked with Modesta, who is known as a “bionic model” to create a 3D printed sonic bustier and sonified prosthetic leg. This time around, the performance art pieces produced for Black Badge were inspired the Jacob’s Ladder effect whiuch represents a staircase to heaven.

“Creating my aesthetic overlay in collaboration with the Rolls-Royce Bespoke Collective merged technology and fashion in a way that truly captured the spirit of Black Badge,” added Wipprecht.

Viktoria Modesta sporting the custom made prosthetic leg and bodice which both incorporate 3D printing. Photo via Rolls Royce Motor Cars.
Viktoria Modesta sporting the custom made prosthetic leg and bodice which both incorporate 3D printing. Photo via Rolls Royce Motor Cars.

“The embodiment of power”

The unique leg prosthetic features glass and is finished in the marque’s famous Black paint. It was then detailed with a 3D printed and electroplated Rolls-Royce grille motif. Furthermore, a Black Badge carbon fiber bodice was created for Modesta using a high-resolution body scan. It was then fabricated using an SLS 3D printing to form the extra-lightweight wearable before being it was covered with carbon fibre.

Wipprecht continued, “Viktoria as an embodiment of power symbolised through the electricity of the prosthetic. She can shift time and space, shape worlds and push them in any direction she deems fit. Modesta’s subversive style worked so well with Rolls-Royce Black Badge. I’m pleased to say that we’ve created something really unique.”]

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Featured image shows Viktoria Modesta sporting the custom made prosthetic leg and bodice which both incorporate 3D printing. Photo via Rolls Royce Motor Cars.

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