3D Printing

Breathtaking 3D Printed Jewelry Displays Steal Spotlight from Jewels

Swiss jeweler Shawish recently opened a new flagship store in South Kensington, London, and asked 3D printing experts and local design studio Modla to design eight bespoke, in-store display cases to convey the brand’s image.

Modla has been using its experience with 3D printing – especially with SLS technology and nylon – to carry out several interesting and important collaborations with brands such as Nike and Converse, as well as a number of artists and architectural studios. House of Luxury, the public relations, event management, and marketing company that signed Modla, may have underestimated the studio’s design capabilities. The laser sintered displays are so stunning that that they may even slightly overshadow the jewels themselves.

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Of course, that is not really the case. In fact the decorations are tailored made so that each jewel stands out even more, in a setting that is perfectly rendered through the use of 3D printing, as well as laser cutting, and the addition of carefully balanced lighting.

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The Shawish Shop Installation project took about one month. Over the course of the first two weeks, Modla transformed 2D concept sketches into digital designs and 3D models.  And the studio spent the second two weeks getting all of the parts 3D printed and finished.

Each case is almost a work of art in and of itself. One model recreates a white, icy landscape, while another is a sea-inspired setting, worthy of Poseidon, made to display a gold octopus. Other works are more ethereal and convey dreamy images, which blend with the jewels’ colors through carefully chosen lighting, reflecting on the white nylon material. Whether the cases more or less beautiful than the jewels they hold is a matter of discussion. One thing is for sure: Shawish’s South Kensington windows will not go unnoticed.

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