For their U.S. launch the Katjes Magic Candy Factory exclusively partners up with famous Dylan’s Candy Bar. The candy retailer by Dylan Lauren, known for merging the worlds of candy, pop culture, fashion and art, will be the first local U.S. partner for the innovative 3D candy printer of Katjes Fassin UK Ltd.
Both partners will launch their collaboration during the Sweets & Snacks Tradeshow in Chicago on May 24th, 2016. The Magic Candy Factory’s innovative 3D printers will be introduced at the three other flagship stores of Dylan’s Candy Bar (New York, Los Angeles, and Miami) in the upcoming weeks, culminating in the worldwide launch of the online store in the beginning of June.
Nowadays the Katjes Magic Candy Factory offer their vegan fruit gummies worldwide in over 100 shapes to choose from. Furthermore consumers can now also have their own writing or design 3D printed.
Press Release:
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Berlin, May 20, 2016 – This May the Birmingham-based Katjes Magic Candy Factory team will embark on a whirlwind tour to take the world’s first 3D printer for gummy candy to the USA. The Magic Candy Factory is partnering up with Dylan’s Candy Bar to expand their 3D candy innovation empire.
The launch program will see the Magic Candy Factory take presence in all of the four flagship Dylan’s Candy Bar locations in New York City, Chicago, Los Angeles and Miami, finally culminating in a nationwide online launch at the beginning of June.
“The Magic Candy Factory is a one of a kind innovation and we are so excited to bring our 3D printed confections to the USA. I have been a fan of Dylan’s Candy Bar since I started in the confectionery industry 6 years ago and couldn’t wish for a better partner’, says Melissa Snover, Managing Director of Magic Candy Factory. “Their incredible experimental retail environment and ‘customer comes first’ service make them the absolute perfect fit for the magical innovation we developed’
Dylan, a candy industry 14-year veteran credited as inventing specialty retail in the confectionery space, said, “Magic Candy Factory is an incredible innovation. Dylan’s Candy Bar has been excitedly watching the trends in candy personalization. We can’t wait to dazzle our customers with the magic creativity of Willy Wonka’s factory, merged with modern day technology!”
A world first innovation
The Katjes Magic Candy Factory is not only the first food 3D printer to reach consumer retail markets but also is the fastest in the development segment. It takes the Magic Candy Factory about three to five minutes to print a candy weighing between 15-20 grams. This is of significance when compared to existing prototypes in other sectors that can take almost an hour to do the same.
Furthermore, all products from the Magic Candy Factory are vegan, gluten & dairy free. They are made without gelatine and with all natural fruit and vegetable extracts to create something as natural as it is delicious.
Customising at its best: Everyone can create their very own candies!
Whether it’s a small frog, a complex octopus with its many arms or a drawing of your very own – now, visitors have the opportunity to choose between more than 100 different designs and can even write their own name or draw their own special design in gummy candy as part of this magic experience. In addition, customers can print edible greetings to create very individual and delicious gifts. Every candy lover can then choose between eight color & flavor combinations and a magical finishing (fizzy, glitter or sour) to complete their own personal candy masterpiece.
The technology behind the magic:
The Magic Candy Factory is based on FDM (fused deposition modeling). Here, a special mixture of natural vegan ingredients is heated up and then applied using a nozzle to produce the different shapes and unique choice of combinations. The shapes were developed by the Katjes UK team with the help of 3D modelling software, and turned into G-code instructions that tell the printer where, at what speed and what frequency it needs to apply each of the layers.
Katjes Magic Candy Factory x Dylan’s Candy Bar
In 2001, Dylan Lauren pioneered the creation of the world’s largest confectionary emporium and lifestyle brand: Dylan’s Candy Bar. By merging the worlds of art, fashion and pop culture with candy, Dylan has innovated the way we see and experience candy today. Now, Dylan’s Candy Bar is the first partner in the US to offer the unique 3D printed gummy candy from the Katjes Magic Candy Factory. Starting with launches in both stores in New York City, this will just be the beginning of a magical partnership. More locations in cities throughout the US will open until the end of May: Chicago, Los Angeles and Miami.
Katjes – the innovative pioneer in confectionery
Manufacturing confectionery is a time-honored tradition for the Katjes family. In 1910, they started making their famous Katjes licorice cat. The brand has stood for its innovative spirit right from the start. Since 1988, Katjes has been advocating natural ingredients, a path it has stuck to by producing vegetarian fruit gummies.
The company joined forces with Melissa Snover in early 2015 and founded Katjes Fassin UK Ltd., based in Birmingham in the UK, to create its state-of-the-art “Katjes Magic Candy Factory” and take it to the global market.
The future belongs to personalisation
Katjes believes that the market for personalisation and experience-based creation have huge potential. “We always strive to make candies that will make our customers smile… now we have given them the power and the wonderful opportunity to make a fruit gummy which is special and unique to them,” says Bastian Fassin, Managing Director of Katjes Fassin GmbH & Co. KG and Director of Katjes Fassin UK Ltd..
Katjes Magic Candy Factory goes worldwide & online
For now, Magic Candy Factory 3D fruit gummies are available at the Berlin location “Katjes Café Grün-Ohr” as well as at Candylicious at Dubai Mall and Dublin Airport Terminal 1. From beginning of June 2016 on they also can be purchased online throughout Europe, all of the USA, Mexico and Canada on www.magiccandyfactory.com.
2016 will definitely be the year of the innovation’s global rollout. The goals are ambitious because the company is seeking substantial growth in the global segment of personalised confectionery. Now let the sweet revolution take over the world.
